Privacy Policy

Privacy Policy – Coven Athletics LLC

Last Updated: March 30, 2025

This Privacy Policy is designed to help you understand how Coven Athletics LLC and its subsidiaries and affiliates (“Coven Athletics,” “we,” “us,” and/or “our”) collects, uses, processes, and shares your personal information, and to help you understand and exercise your privacy rights.

If you need to access this Policy in an alternative format due to having a disability, please contact customersupport@covenathletics.com.

 

Notice at Collection (California Residents)

At or before the time of collection, California residents have a right to receive notice of Coven Athletics’ privacy practices, including:

  • The categories of personal information to be collected

  • The purposes for which such information is collected or used

  • Whether such information is “sold” or “shared” and how to opt-out

  • How long such information is retained

 

Contents of this Privacy Policy

1. Scope and Updates to this Privacy Policy

2. Personal Information We Collect

3. How We Use Your Personal Information

4. How We Disclose Your Personal Information

5. Your Privacy Choices and Rights

6. International Data Transfers

7. Retention of Personal Information

8. Supplemental Notice for California Residents

9. Supplemental Notice for Nevada Residents

10. Children’s Information

11. Other Provisions, Including for EU/UK Citizens

12. Contact Us

1. Scope and Updates to This Privacy Policy

This Privacy Policy applies to personal information processed by us and our subsidiaries and affiliates (which include: Coven Athletics LLC), such as on our websites, and other online or offline offerings. To make this Privacy Policy easier to read, our websites and other offerings are collectively called the “Services.”

Changes to Our Privacy Policy:
We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.

 

2. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you:

  • Provide directly

  • Share through use of our Services

  • Share via third-party services and sources

1. Personal Information You Provide to Us Directly

We may collect personal information in the following contexts:

  • Account Creation: Name, email, address, phone number, username/password, and optional info (DOB, gender, social handles)

  • Purchases: Transaction details, billing/shipping info (note: payments are processed by third-party providers — we do not store card data)

  • Communications: Email, phone, or mailing address when you contact us or sign up for newsletters

  • Cart Abandonment: Cookies may be used to track cart activity and send reminders via SMS or email

  • Surveys: Voluntary information collected for research or feedback

  • Interactive Features: Info shared via chat, forums, reviews, or social media

  • Contests & Events: Contact details submitted for sweepstakes or events

  • Business Opportunities: Info collected through trade shows, job applications, or strategic partnerships

2. Personal Information Collected Automatically

We may collect info automatically when you interact with the Services, including:

  • IP address, browser/device info, unique identifiers, approximate location

  • Pages visited, links clicked, time spent, frequency of interactions

  • Cookies, pixel tags, and other tracking technologies

Cookie Categories

  • Operationally Necessary – Site access, fraud prevention, security

  • Performance-Related – Analytics and engagement tracking

  • Functionality-Related – Saved preferences, enhanced UX

  • Advertising/Targeting – Personalized or interest-based ads

Analytics Partners

We use tools such as Google Analytics to understand behavior and improve the site.
You can learn more or opt out via Google’s Privacy Policy or Google Analytics Opt-out Tools.

3. Personal Information Collected from Other Sources

Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations.  For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Referrals and Sharing Features. Our Services may offer various tools and functionalities that allow you to provide personal information about your friends through our referral service. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

 

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

1. To Provide Our Services

We use your information to fulfill our contract with you and provide our Services, including:

  • Managing your account and preferences

  • Providing access to features of the Services

  • Customer service and technical support

  • Communicating with you about your account, activities, and updates

  • Processing orders and payments

  • Enabling event registration and job applications

  • Sharing content with friends or contacts

2. For Administrative Purposes

We use your information to:

  • Conduct direct marketing and product development

  • Ensure network and data security

  • Measure engagement and improve Services

  • Conduct internal research and analytics

  • Verify identities and detect fraudulent activity

  • Debug and fix service-related errors

  • Enforce agreements and legal obligations

  • Comply with applicable laws

3. For Marketing and Advertising

We may use personal information to:

  • Deliver promotional materials via email, SMS, or digital ads

  • Create “interest-based” or “personalized” advertising

  • Build custom audiences or segments across platforms

  • Conduct remarketing campaigns

You may opt out of marketing at any time. See the Your Privacy Choices and Rights section below.

4. Other Uses

  • With your consent for specific, disclosed purposes

  • To create de-identified or aggregated data for analysis

 

4. How We Disclose Your Personal Information

We may share your personal information with third parties for the following purposes:

1. Disclosure to Provide Our Services

  • Service Providers: For IT, payment, customer service, logistics, etc.

  • Business Partners: To jointly deliver services or promotions

  • Selected Third Parties: To offer products or services (you can opt out)

  • Affiliates: Shared within Coven Athletics LLC-affiliated entities

  • Advertising Partners: To support interest-based or cross-device advertising

  • APIs/SDKs: Tools integrated into our site or apps that collect data

2. Disclosure to Protect Us or Others

We may access, preserve, and share your info to:

  • Comply with legal requests or investigations

  • Protect safety, rights, or property

  • Enforce our Terms or recover owed amounts

  • Prevent or respond to fraud or misuse

3. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

Your data may be transferred or sold in the event of:

  • Merger, acquisition, or sale of assets

  • Bankruptcy or reorganization

  • Service handoff to a new provider

5. Your Privacy Choices and Rights

Your privacy choices and rights may vary depending on your location and applicable law.

Your Privacy Choices

Please note: You may need to opt out on each browser and device you use.

Your Privacy Rights. In accordance with applicable law, you may have the right to:

  • Confirm Whether We Are Processing Your Personal Information(the right to know);
  • Access to and Portability of Your Personal Information, including: (i) obtaining access to or a copy of your personal information; and (ii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine readable format (also known as the “right of data portability”);
  • Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;
  • Request Deletion of your personal information;
  • Request to Opt-Out of Certain Processing Activities including, as applicable, if we process your personal information for “targeted advertising” (as “targeted advertising” is defined by applicable privacy laws), if we “sell” your personal information (as “sell” is defined by applicable privacy laws), or if we engage in “profiling” in furtherance of certain “decisions that produce legal or similarly significant effects” concerning you (as such terms are defined by applicable privacy laws);
  • Request Restriction of or Object to our processing of your personal information;
  • Withdraw your Consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing, and will not affect the lawfulness of processing before the withdrawal; and
  • Appeal our Decision to decline to process your request.

If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.

If applicable laws grant you an appeal right and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.

6. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of personal information.

By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.

 

7. INTERNATIONAL DATA TRANSFERS

All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.

If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.

8. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

To determine the appropriate retention period for personal information, we may consider applicable legal requirements, the amount, nature, and sensitivity of the personal information, certain risk factors, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.  

9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

This Supplemental Notice for California Residents supplements our Privacy Policy and only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (as amended from time to time)(“CCPA”).

The CCPA provides California residents with the right to know what categories of personal information Hill House Home has collected about them, whether Hill House Home disclosed that personal information for a business purpose (e.g., to a service provider), whether Hill House Home “sold” that personal information, and whether Hill House Home “shared” that personal information for “cross-context behavioral advertising” in the preceding twelve months. California residents can find this information below:

Category of Personal Information Collected by Coven Athletics LLC

Category of Third Parties Personal Information is Disclosed to for a Business Purpose

Category of Third Parties To Whom Personal Information is Sold and/or Shared

Identifiers.   

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, or other similar identifiers.

· Service Providers
· Business Partners  · Selected Third Parties
·Affiliates

· Advertising partners

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) 

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Personal Information does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records. Note: Some personal information included in this category may overlap with other categories.

· Service Providers

· Affiliates

N/A

Protected classification characteristics under California or federal law

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

· Service Providers

· Affiliates

· Advertising partners

Commercial information 

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

· Service Providers

· Business Partners

· Affiliates

· Advertising partners

N/A

Internet or other electronic network activity 

Browsing history, search history, information on a consumer's interaction with an internet website, application, or advertisement.

· Service Providers

· Affiliates

· Advertising partners

Professional or employment-related information 

Current or past job history or performance evaluations.

· Service Providers

· Affiliates

N/A

Inferences drawn from other personal information to create a profile about a consumer

Profile reflecting a consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

·  Service Providers

· Selected Third Parties

· Affiliates

· Advertising partners

 

The categories of sources from which we collect personal information and our business and commercial purposes for using and disclosing personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal Information”, and “How We Disclose Your Personal Information” above, respectively. We will retain personal information in accordance with the time periods set forth in “Retention of Personal Information.”

If applicable from the table above, we “sell” and “share” your personal information to provide you with “cross-context behavioral advertising” about Coven Athletic's products and services and to measure and analyze performance, improve the services we provide, and detect illegal or harmful activities.

Additional Privacy Rights for California Residents

Opting Out of “Sales” of Personal Information and/or “Sharing” for Cross-Context Behavioral Advertising under the CCPA. California residents have the right to opt out of the “sale” of personal information and the “sharing” of personal information for “cross-context behavioral advertising.” California residents may exercise these rights by following the instructions on the cookie banner upon visiting our website, or by clicking [here] and following the instructions found on the website.

Disclosure Regarding Individuals Under the Age of 16. Coven Athletics does not have actual knowledge of any “sale” of personal information of minors under 16 years of age. Coven Athletics does not have actual knowledge of any “sharing” of personal information of minors under 16 years of age for “cross-context behavioral advertising.”

Disclosure Regarding Opt-Out Preference Signals. Applicable law may provide for an opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Disclosure Regarding Sensitive Personal Information. Hill House Home only uses and discloses sensitive personal information for the following purposes:

  • To perform the Services reasonably expected by an average consumer who requests such Services.
  • To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, and or confidentiality of stored or transmitted personal information.
  • To resist malicious, deceptive, fraudulent, or illegal actions directed at Hill House Home and to prosecute those responsible for those actions.
  • To ensure the physical safety of natural persons.
  • For short-term, transient use.
  • To verify or maintain the quality or safety of a product, service, or device that is owned, manufactured, manufactured for, or controlled by Hill House Home, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by Hill House Home.

For purposes that do not infer characteristics about individuals.

Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA. 

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in “Contact Us” below for additional instructions.

Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling requests submitted under the CCPA. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Examples of our verification process may include asking you to provide the email address or other information we have associated with you, opening a link sent to the contact information provided and following the instructions on the website you are taken to.

Refer-a-Friend and Similar Incentive Programs. As described above in “How We Use Your Personal Information” (“Sharing content with friends or colleagues”), we may offer referral programs or other incentivized data collection programs. For example, we may offer incentives to you such as discounts or promotional items or credit in connection with these programs, wherein you provide your personal information in exchange for a reward, or provide personal information regarding your friends or colleagues (such as their email address) and receive rewards when they sign up to use our Services. (The referred party may also receive rewards for signing up via your referral.) These programs are entirely voluntary and allow us to grow our business and provide additional benefits to you. The value of your data to us depends on how you ultimately use our Services, whereas the value of the referred party’s data to us depends on whether the referred party ultimately uses our Services. Said value will be reflected in the incentive offered in connection with each program.

California Shine the Light. The California “Shine the Light” law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.

If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.

10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS


If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth in Contact Us below.

11. CHILDREN’S INFORMATION


The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, and you wish to review information collected from your child or have that information modified or deleted, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account, if applicable.

12. OTHER PROVISIONS, INCLUDING FOR EU/UK CITIZENS

Sensitive Personal Information. We do not generally require you to disclose any sensitive personal information (for example, details of race, religious belief, sexual orientation, or membership of a trade union) to us. If you do provide us with sensitive personal information for any reason, you consent to us collecting that information and then using and disclosing that information for the purpose for which you disclosed it to us.

Third-Party Websites/Applications/Services. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services or the Services may allow you to interact with Third-Party Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for the third party’s actions or omissions, including but not limited to their privacy practices, content of such other websites or applications, and errors or bugs in their software. Providing personal information to third-party websites or applications is at your own risk.

Our Lawful Basis for Processing Personal Information. If your personal information is subject to the EU General Data Protection Regulation or other related legislation, our processing of your personal information is supported by the following lawful bases:

Lawful Basis: Performance of a Contract (i.e., to Provide Our Services to You)

Lawful Basis: Legitimate Interest

Lawful Basis: Consent

Lawful Basis: For Compliance with Legal Obligations

To Provide the Services or Information Requested

✔

✔

✔

To Measure Performance and Carry Out Research

✔

✔

For Customer Support

✔

✔

✔

✔

For Advertising Purposes

✔

✔

For Administrative or Legal Purposes

✔

✔

✔

 

Supervisory Authority. If your personal information is subject to the applicable data protection laws of the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority or attorney general if you believe our processing of your personal information violates applicable law. 

12. CONTACT US 

Coven Athletics LLC is the controller of the personal information we process under this Privacy Policy.

If you have any questions about our privacy practices or this Privacy Policy, need to access this Policy in an alternate format due to having a disability, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

Coven Athletics LLC
PO Box 32004 

Fairfield, CT 06825

customersupport@covenathletics.com

 

[1] When a business collects a consumer's personal information:

  • Online, it may post a conspicuous link to the collection notice on both:
  • the website's home page; and
  • all webpages that collect personal information.
  • By using a mobile app, it may provide a link to the collection notice on both:
  • the mobile app's download page; and
  • the app's settings menu.
  • Offline, it may:
  • add the notice to printed forms that collect personal information;
  • provide a paper notice to the consumer; or
  • post prominent signage directing the consumer to an online link for the notice.
  • On the telephone, it may provide the notice orally.